Winter 2021: Running Feature

DSW

Jan 1

This paid social collection highlighted running shoes built for hitting the pavement. The winter campaign imagery featured clean, white backgrounds—effective for product clarity but visually flat for social. To give the assets more energy, I added a subtle glitch effect, bold type treatments, and strategic callouts, creating movement and visual hierarchy that made the collection stand out across channels.

How I’d refine this today: I’d lean more into video for social in place of static studio imagery, capturing the shoes in motion to better convey energy and performance.