Winter 2021: Nike Partnership

For this paid social collaboration with Nike, the winter campaign imagery consisted of simple, white-background product shots. While clean, they needed more personality to feel engaging on static-heavy social platforms. I elevated the visuals by introducing a subtle glitch animation, dynamic type treatments, and product callouts—adding movement and energy while maintaining brand alignment for both Nike and DSW.

How I’d refine this today: I’d lean more into video for social in place of static studio imagery, highlighting movement and lifestyle context to better connect with the audience.

Instagram in-feed post

Instagram in-feed post

Instagram in-feed post