Valentine’s Day
Although this Valentine’s Day send went out in February—during the launch of a completely different collection—it spotlighted remaining pieces from December’s Valentine’s-inspired line, defined by its mix of Fran’s signature pinks and bold reds, hearts, lace, and feminine frills.
I brought back a playful and chic animation I’d created for the “Holiday Moments” email, pairing it with two standout in-stock looks and a curated selection of gifts—perfect for your beau (or for yourself). I also wrote the copy for the send.
Note: Some GIFs have been compressed for web display; original assets maintain sharper detail and accurate color.
