February Collection

The February collection introduced sage greens, warm neutrals, delicate patterns, and soft fabrics designed to ease the transition into spring.

The “Trending Prints” email spotlighted five of these designs with a header featuring illustrations inspired by the hero image’s fabric—a visual detail that evolved into a larger brand design element for future stories. The clean, streamlined layout also proved versatile—later becoming a go-to template for similar multi-feature emails that could adapt to any collection.

Also featured is the “Crochet Feature” email, highlighting transitional, cozy pieces to take you from winter to spring. While I wrote copy for both sends, I’m especially fond of the Crochet headline—“Hooked on Crochet”—a playful nod that paired perfectly with the textures in the collection.

Note: Some GIFs have been compressed for web display; original assets maintain sharper detail and accurate color.

“Trending Prints” Email

“Crochet Feature” Email