Thanksgiving 2021

This was my very first project at Walmart. In my first week, I joined the Thanksgiving campaign photoshoot virtually, then received the selected images to work with. I created a mockup and submitted an in-depth retouching request to ensure the layout felt clean, uncluttered, and perfectly aligned for the split design.

The original plan for the 1:1 Facebook and Instagram in-feed asset was a static carousel, but I saw an opportunity to elevate it. I presented multiple animated options in addition to the static version, showcasing how motion could bring the campaign to life. The version shown here was the one my leaders selected—and it earned me the coveted “no notes” feedback on my very first project.

Instagram Story

Facebook in-feed post