Zodiac Series

I’m a Taurus sun, Gemini moon, and Cancer rising. What about you?

Astrology is an always-on social media trend, so I presented a templated Instagram Story that was updated each month as the signs changed over. I created four different color schemes, one for each element: Air, Earth, Fire and Water.

The two-frame Stories included a ‘style horoscope’ for the sign with a key featured style, followed by similar styles. This was a great series as we were able to feature seasonal styles while still staying true to the signs. It was a consistent top-performer and resulted in a lot of swipe-ups and shares.

Instagram Story, Frame 1

Instagram Story, Frame 2

Instagram Story, Frame 1

Instagram Story, Frame 2

Instagram Story, Frame 1

Instagram Story, Frame 2

Instagram Story, Frame 1

Instagram Story, Frame 2