Zodiac Series
I’m a Taurus sun, Gemini moon, and Cancer rising. What about you?
Astrology is an always-on social trend, so I developed a long-running, templated Instagram Story series that updated each month as the signs changed over. I created four distinct color schemes—one for each element: Air, Earth, Fire, and Water—so the visuals felt fresh while staying within a cohesive system.
The first frame featured the constellation and date range for the current sign, along with a style horoscope and a key featured product. The second frame highlighted the other two signs in that element (for example, Taurus with Virgo and Capricorn) paired with related or similar styles.
Working closely with the strategy and buying teams, we ensured each featured item struck the right balance between on-trend, seasonally relevant, and true to its astrological inspiration. The series was a consistent top performer for swipe-ups and shares, and its evergreen, adaptable format made it easy to refresh season after season.
How I’d refine this today: I’d enhance the shimmering stars background animation and add a subtle paper texture to the cutouts to better convey the handmade magazine collage inspiration.
Instagram Story, Frame 1
Instagram Story, Frame 2
Instagram Story, Frame 1
Instagram Story, Frame 2
Instagram Story, Frame 1
Instagram Story, Frame 2
Instagram Story, Frame 1
Instagram Story, Frame 2