Tailgating Series
In fall 2023, I was given a brief to create two tailgating assets. I looked through our previous football and tailgating work and realized we’d been creating the same kind of content with the same products for years.
For the first asset, I proposed the concept ‘elevating your tailgate’. I had noticed an uptick in content around ways for hosts and hostesses to refresh party decor to really wow their guests and wanted to bring this into the world of tailgating.
I invited some of my best friends over and we created the ultimate tailgate and watch party in my backyard, featuring a projector to watch the game which was a trending, top-rated product at the time. The asset performed so well with nearly 1M views on Instagram and 2M views on TikTok that it was turned into paid content.
To differentiate the second asset, we decided to focus on the tailgating activities. We added a layer of humor by creating a trophy to compete for and split the party-goers into two teams to play a game of cornhole. I used a chalkboard to create a scoring element, and after that, we just had fun.
I concepted, styled, directed, shot, and edited both assets. (And unfortunately, I was on the losing cornhole team).
Instagram Reel
Instagram Reel