Girl Math

One of my favorite parts of working in brand social media is taking an existing trend and adapting it to fit the brand’s voice. For this project, I concepted, directed, shot, edited, and even starred in our take on the viral “girl math” trend—complete with my own voiceover.

Unfortunately, the asset never made it to publish due to legal concerns around the trend’s core joke of calling a product “free,” but it’s still one of my favorite unused pieces. I’m confident it would have performed well had it cleared.

TikTok (Draft)