Girl Math

One of my favorite things about working in brand social media is finding ways to take an existing trend and making it work from the brand’s voice. Unfortunately this asset ultimately didn’t make the cut due to the legal concerns of stating a product is ‘free’, which was the basis of the ‘girl math’ trend, but I still think this is a really fun asset that would have performed if it wasn’t for those concerns.

I concepted, directed, shot, and edited this asset. I also starred in it!

TikTok (Draft)