Superbowl Series

For the 2023 Superbowl, we were tasked with creating a series of assets to get our followers ready to host their game day parties.

The first assigment was to create an Idea Pin focusing on food items. We didn’t just want to say ‘here is food, we sell it',’ we wanted to tell a story. We proposed a concept speaking to three different football party personas and how a host can prepare for any of these guests.

The second assignment was to create a TikTok and Instagram Reel featuring a trending product: a blow-up stadium for all kinds of snacks. We really wanted to showcase the product in this case, and the marketing team had also provided some key products to include. To add a bit of storytelling and a more human element, we had the talent play with the stadium by shooting a ‘field goal’ with a chip through the stadium uprights and into their mouth. In post-production, we added a voiceover with a stadium announcer effect.

I supported the styling and art direction by providing product support, and did the post-production including video editing and animation.

Idea Pin

Instagram Reel