Easter 2023

Walmart
Written By Taylor Fehrenbach
 

For Easter 2023, we collaborated with creator @thesweetimpact to tap into a huge, budding trend: bakery and cake decorating content. Our concept was to “hack” cake decorating by using a plain store-bought cake as the base, then elevating it with Easter candy for an easy, high-impact transformation. The hack was the perfect solution to showcase the trend in a way that was accessible to everyday customers.

I supported the art direction by selecting props and providing reference images for the creator to guide the set design and styling.

The post went crazy viral and sits at 5.5M views on TikTok.

Live posts: TikTok | Instagram Reels

 
 

TikTok

Taylor Fehrenbach
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