Easter 2023

Walmart
Written By Taylor Fehrenbach
 

To celebrate Easter in 2023, we collaborated with creator @thesweetimpact. Our concept was to hack cake decorating by using a plain store-bought cake as a base, and then elevating it using Easter candy.

I supported the art direction by selecting props and providing reference images for the creator.

The post went crazy viral and sits at 5.5M views on TikTok.

Live posts: TikTok | Instagram Reels

 
 

TikTok

Taylor Fehrenbach
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