DIY Holiday Glasses
In December 2022, glass tumblers were everywhere on Instagram—especially Cricut-created designs. When I pointed out to the team that Walmart sells Cricut machines and supplies in-store, we jumped at the opportunity to join the conversation in a way that felt timely and trend-driven.
I concepted, styled, directed, shot, and edited a TikTok and Instagram Reel walking viewers through how to create their own custom glass tumbler using Walmart materials.
How I’d refine this today: I aimed for a warm lighting style and actually used Christmas lights, but may have pushed the yellow tone it too far. I’d also reframe a few shots, remove the glitter filter, and use a crisper lens to capture the glitter vinyl’s texture in-camera rather than trying to emphasize it in post.
Live post: Instagram Reels
Instagram Reel