Pi Day

In March 2022, my team and I were tasked with creating an in-feed and Story asset for Pi Day. We wanted to do something unique and engaging, so we first concepted an Instagram Stories game reminiscent of ‘the Price is Right’. Using the poll function, viewers guessed whether each ingredient needed to bake a pie was higher or lower than $3.14. To really drive home the game-show feel, I illustrated an inspired backdrop as well as icons to support the visual story.

For the in-feed post, I supported the art direction and styling by selecting props and providing reference images for the on-set food stylist.

Instagram in-feed post

Instagram Story