Pi Day

In March 2022, my team and I were tasked with creating an Instagram in-feed and Story asset for Pi Day. We wanted something unique and interactive, so we concepted an Instagram Stories game reminiscent of The Price Is Right. Using the poll function, viewers guessed whether each ingredient needed to bake a pie was higher or lower than $3.14. To drive home the game-show feel, I illustrated a custom backdrop and supporting icons to complete the visual story.

For the in-feed post, I provided art direction and styling support—selecting products for the set design, giving direction for the layout, lighting, and styling, and supplying reference images for the on-set food stylist.

Instagram in-feed post

Instagram Story