Easter 2022

For Easter 2022, we concepted an element of gamification inspired by Easter egg hunts to encourage engagement—our key KPI. Internally, we called the project “Easter emoji hunt”.

For the Facebook in-feed post, we shot a flatlay of Easter candy and I photoshopped in hidden Easter emojis. The challenge put forth to our followers was to comment how many emojis they were able to find within the image.

For the Instagram Story, we shot gorgeous stop-motion animations for the opening and closing frames. I created masks from the images so the text was revealed with the movement. The game was to find the real poll graphic in a sea of polls with three levels of difficulty.

I supported the art direction and styling by selecting props and providing reference images for the on-set food stylist.

Facebook in-feed post

Instagram Story