For Easter 2022, we concepted a gamified element inspired by Easter egg hunts to drive engagement—our key KPI. Internally, we called it the “Easter Emoji Hunt.”
For the Facebook in-feed post, we shot a flatlay of Easter candy, and I photoshopped hidden Easter emojis throughout the spread. The challenge to our followers: comment how many emojis they could find.
For the Instagram Story, we shot stop-motion animations for the opening and closing frames. To create a seamless text reveal, I isolated and masked each piece of candy in every frame—so the movement itself uncovered the copy. The Story game challenged viewers to spot the real poll graphic in a sea of decoys, with three levels of difficulty.
I also supported the art direction and styling by selecting props, giving direction for layout and composition, and providing reference images for the on-set food stylist.
Facebook in-feed post
Instagram Story