January Pink Collection

Jan 31

January launched not one, but two distinct collections—each with its own style, palette, and even editorial backdrop—which meant finding ways to keep the brand voice and visuals consistent across channels. I leaned on animation, unified type treatments, and cohesive copy to tie the month’s creative together.

Here, I’m featuring the softer side of the season: delicate florals, blush tones, and romantic textures from the January Pink Collection. The “Happy New Year” and “New in Fabrics” emails both incorporated animation to bring movement to the layouts, while thoughtful headlines and product descriptions kept the mood dreamy and refined.

Note: Some GIFs have been compressed for web display; original assets maintain sharper detail and accurate color.