January Blue Collection

Jan 31

January’s creative challenge? Two distinct collections with juxtaposing products, palettes, and editorial backdrops. To keep our stories cohesive, I used animation, consistent type treatments, and complementary copy to create visual continuity while letting each collection’s personality shine.

The January Blue Collection leaned into denim and crisp, cool tones. The “Denim” email led the charge with an animated hero, followed by a “Spring Dresses” send with its own playful motion treatment. For “Embroidered Details,” I paired an embroidery-inspired typeface with tactile, detail-driven headlines—adding texture without competing with the product.

Note: Some GIFs have been compressed for web display; original assets maintain sharper detail and accurate color.