Chews Launch
The Chews product launch was all about leaning into Qunol’s refreshed visual direction—anchored by the new internal tagline, “Qunol adds color to your years.” The goal: celebrate the bright packaging and fruity flavors with equally vibrant creative.
I explored a series of bold, colorful animations, including a treatment where vivid swaths of color literally paint across the frame—a scroll-stopping nod to the brand’s new energy. Flavor fruits became graphic elements, adding a fresh, summertime energy with a clean, modern twist.
Featured here are several of these animation explorations, along with a coordinated set of static posts spotlighting key product benefits—all designed to make the launch as lively and flavorful as the chews themselves.
Story
Alt RTB Feed Animation
Alt RTB Feed Design