Ice Cream Hack

Walmart
Written By Taylor Fehrenbach
 

This was a quick and easy hack I shot in-store that took all of us by surprise. The day after posting, it became our first-ever Instagram Reel to hit 1M views. After that, it just kept going more and more viral. Today, it has 25.7M views. This asset taught me that social media posts don’t always need to have an in-depth concept behind them—sometimes the simpler it is, the better it performs.

Live posts: TikTok | Instagram Reels

 
 

Instagram Reel

Taylor Fehrenbach
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