Holiday Launch 2022

Walmart
Written By Taylor Fehrenbach
 

To launch the holiday season, we were given a brief with a long list of cross-category products to feature in a “welcome to the season” group of assets. We were initially stumped—how can we create a social-first asset that heavily features so much product without it feeling like an ad?

The solution: gamify it. We designed the experience as an irresistible “fortune” reveal, encouraging viewers to engage and share. I concepted and created the TikTok, Instagram Reel, and Facebook/Instagram in-feed posts.

I even timed the music to loop perfectly with the video for a truly seamless experience—and that’s on attention to detail.

Live posts: TikTok | Instagram Reels

 
 

Instagram Reel

Facebook in-feed post

Taylor Fehrenbach
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