Holiday Launch 2022

Walmart
Written By Taylor Fehrenbach
 

To launch the holiday season, we were given a brief with a long list of cross-category products to feature in a ‘welcome to the season’ group of assets. We were initially stumped—how can we create a social-first asset that heavily features so much product? The solution was to gamify the content so it didn’t feel like directly like an ad. We further encouraged viewer participation by choosing an execution that nobody can scroll past: a fortune.

I concepted and created a TikTok, Instagram Reel, and Facebook and Instagram in-feed posts.

Live posts: TikTok | Instagram Reels

 
 

Instagram Reel

Facebook in-feed post

Taylor Fehrenbach
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