Holiday 2020
During the 2020 holiday season, I was designing e-mail and web assets in addition to my day-to-day work as a Social Media designer. This allowed me to develop a more consistent style for the brand across our customer-facing channels.
I assisted with the entire holiday campaign by taking the brand’s existing ‘Deals of the day’ lock-up and giving it a seasonal update. We had a lockup for ‘Deals of the holiday’, ‘Deals of the Cyber Monday’, and finally an animation changing the Cyber Monday lock-up to ‘Cyber Tuesday’. I provided additional supporting hand-lettering and illustrations on an asset-by-asset basis throughout the season.
My favorite of these assets has to be the Zodiac illustration. I had a lot of fun working with our strategy team and the copywriter to create this fun, seasonally relevant asset.
Instagram in-feed post (Organic)
Instagram in-feed post (Paid)
Instagram Story (Organic)
Instagram Story (Paid)
