Halloween 2020
It was October 2020. Things were finally starting to get back to normal after…well, you know. I had just started doing e-mail design in addition to my role as a Social Media Designer, and the Creative Director wanted me to bring some of that fun, engaging social media flavor to our Halloween send.
The result was a super-cute, 90’s-magazine-inspired, gamified quiz that mirrored our Instagram Story game for a cohesive cross-channel moment—before gamification was a go-to tactic on brand social. I illustrated the icons, designed all assets, and animated the Halloween offer for extra visual pop.
How I’d refine this today: Carousels didn’t exist on Instagram at the time, but I’d now adapt the quiz for the feed with each “this or that” as its own frame, and add a “What did you get?” call-to-action in the caption to drive engagement.
Instagram Story
Instagram in-feed post
E-mail offer