Earth Day
When we began concepting ideas for Earth day in February 2023, we knew we wanted to do something different with this project. Despite being Walmart’s social media team, we decided to stay away from featuring any product—after all, Earth day shouldn’t be about buying new things.
As gardening is one of my favorite hobbies, I pitched the idea of re-growing vegetables from scraps. It’s easy to do, only requires a vegetable and some water, and getting your hands a lil’ dirty is the best way to ground yourself and connect to Mother Nature.
I styled, directed, shot, and edited a TikTok, Instagram Reel, and an Idea Pin over several weeks. I was able to organically weave in some products without being too overt: the owned-brand Thyme & Table cutting board, owned-brand Pioneer Woman gardening gloves, and owned-brand Better Homes & Gardens gardening tools to name a few to subtly nod to our always-on message: Walmart has what you need.
This was already one of my favorite projects to date before going live, but when I read positive comments about how useful the information was and how the post inspired others to connect with the Earth through gardening, it made this project even more special to me.
Live posts: TikTok | Instagram Reels | Idea Pin
Instagram Reel
Idea PIn