The ‘Us in another universe’ trend started in late 2023 and really took off in early January 2024. It all started with this video of two adorable cats walking together, and soon everyone was posting their own version of two things that belong together (my favorite might be the two sharks).
The team got together to brainstorm how we could not only take on the trend, but add something to it. To boost engagement in the comments, we decided we should choose a pairing that is a little controversial. My first thought? Pineapples on pizza.
I headed to the store to shoot the clip on a moving checkout belt for added visual interest. I initially planned to use canned pineapple, but the fresh fruit in the produce section was too eye-catching to pass up.
While in the store, I happened to see Shrek on DVD and an alternate idea came to me. As we all know, Shrek is love, Shrek is life. The millenial love for Shrek is a constant on social media, so I paired the DVD with an onion and laughed as I filmed the items gliding along the checkout belt.
When all was said and done, the strategy team chose pineapple and pizza to be posted to our channel, but Shrek lives on here on this site—proving that sometimes the best ideas come mid-shoot.
Live post: TikTok
TikTok
TikTok