Spring Programmatics
For the spring programmatic ads, the priority was creating versatile, templated designs that could easily adapt across multiple placements—requiring only a swap of product imagery and copy for each new execution. I developed several concepts, and we ultimately moved forward with three core templates.
The first, nicknamed Circle, featured soft, rounded shapes for a light, seasonal feel. The second, Lines, used bold, geometric lines to guide the eye toward key product callouts. The third was an updated version of the modular grid I originally created for the New Year, New You campaign, reimagined for year-round use.
Each template was also adapted into social-first specs, ensuring a cohesive look and feel across channels while streamlining production for future campaigns.
