Nail Art Series
I don’t know about you, but I could sit and scroll through nail art content for hours. The things nail artists can do with nail polish are mind-blowing, but that can also make at-home nail art seem a little out of reach for a layperson that can’t afford to get their nails done frequently. I wanted to show the Walmart customer how they can get cute nail looks without the price tag—even if they’re not as skilled as the artists they’re seeing on their feed.
The first asset I created in March 2023 was an Idea Pin, TikTok and Instagram Reel showing three spring nail looks at three levels of difficulty. The easiest look was press-on nails. The intermediate level was painting a solid base and adding pre-made nail stickers. The most difficult look was a series of patterns on the nails using multiple colors and detail brushes.
The initial assets perfomed so well they were turned into paid content and the TikTok currently sits at 5.6M views.
To follow up the spring looks, we decided to create an Idea Pin with three Mermaid looks in May to wink at the upcoming release of the Little Mermaid live-action. These looks were so fun to create.
After the success of the previous two assets, Olive & June reached out to me to create a post using all Olive & June nail product, which had recently become available in-stores at Walmart. We initially concepted a Pride nail look for June, but due to larger business initiatives we were unable to move forward with the asset at that time. I brought the idea back in the fall when I was in-store for another project and saw their gorgeous fall collection.
All of the assets were concepted, styled, directed, shot, and edited by me. The hands shown and voiceover are also my own.
Live posts: Spring TikTok | Spring Instagram Reels | Spring Idea Pin | Mermaid Idea Pin | Fall Instagram Reels
Idea Pin
Instagram Reel
Idea Pin