Wearing vs. Styling: Game Day
In fall 2023, a new TikTok trend emerged titled ‘wearing vs. styling’ where style creators would start with a basic outfit and show viewers how to ‘style’ it (or plus it up by adding to the outfit with accessories). Instead of just recreating the trend, I wanted to give it a Walmart twist — and with football season kicking off, “game day” felt like the perfect way in.
Being Walmart, there were limitations to a ‘game day’ look—mainly that we couldn’t show a trademarked team logo or jersey. Since we had to start with a solid-color top, I had the idea to customize the top with a quick and easy craft (if you’ve looked at more of my content, you won’t be surprised by this). I had used iron-on letters to customize a top recently, and thought it’d be a perfect solution for the asset.
This piece had a lot of moving parts—the TikTok trend, the DIY element, game day styling, and Walmart’s fashion messaging. I wasn’t sure these would all come together in a cohesive way, but luckily, I was wrong and the video became one of our highest-performing organic TikToks, racking up 2.2M views, and was later adapted into paid content.
I concepted, styled, directed, shot, and edited the piece — and, for the first time, stepped in front of the camera as the main subject.
Live post: TikTok
TikTok