This or That Series

DSW

Aug 1

The key KPI for organic social media is engagement. Before in-feed vertical video took over (I’m talking about you, Reels), the most engaging thing on Instagram was the new-at-the-time poll feature on Instagram Stories. To engage our followers, we created a ‘This or That’ series that spanned my entire three years at DSW. These assets were a consistent top-performer.

I illustrated the Valentine’s day and Thankgiving assets, and hand-lettered the ‘or’ for the Exclusive Bags asset.