St. Paddy’s Illustrations

In March, Francesca’s launched two distinct collections: one with a Western-inspired aesthetic and another with soft, feminine pink accents and delicate details. The social team requested that I incorporate pink bows to tie the holiday creative back to the feminine collection.

I paired the requested bows with the classic St. Paddy’s four-leaf clover and Western-inspired horseshoes (another symbol of luck) to echo the Western collection—creating a unique mashup of the two seasonal moments.

To carry the Western influence further, I used the collection’s signature typeface—naturally at home alongside the “lucky” motifs. Layered with the playful, romantic touches from the feminine collection, the final design became a cohesive, on-brand visual story that blended contrasting themes into creative that felt fresh and trend-forward.

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