March Collection
March’s collection bloomed with florals and soft pinks, setting the tone for a light, feminine spring.
Featured here is the “Easter Lookbook” email I designed, which paired seasonal gifting with featured Easter Sunday looks and later became a versatile template that could work with future collections.
Also shown is “One Print, Three Ways,” which reused a template I had created for an earlier “Trending Prints” send—this time showcasing three pieces cut from the same floral print, styled alongside more florals and delicate accessories. This send also carried forward a graphic treatment I first introduced in February: illustrations inspired by the hero print, layered into the imagery for a cohesive, elevated touch that spotlights the print itself.
Note: Some GIFs have been compressed for web display; original assets maintain sharper detail and accurate color.
“Easter Dress Lookbook” Email
“Easter Outfits” Email
“One Print, Three Ways” Email
“Easter Outfits” Draft