December Collection

Dec 31

The December collection carried a seasonal visual identity that blended Francesca’s signature pinks with rich reds—including a deep, festive hue—striking the perfect balance between Valentine’s romance and holiday cheer.

The work shown features our Christmas Day send. Instead of pushing product too hard, I concepted a 90’s-mag-inspired gamified quiz (a nod to the success of a similar format I’d created for DSW) to inject fun and personality into the send. Leadership ultimately opted for a short-and-sweet approach, so the quiz stayed in my Drafts.

Also featured: a “Holiday Moments” email, a “Holiday Dresses” email, and a “NYE Looks” email. Each incorporated animation—whether through movement in imagery or small, custom graphics I designed. I wrote all the copy and built bespoke layouts for every send.