Brain Games Series
To support the launch of Qunol’s new Brain Health supplement line, I was asked to brainstorm (pun intended) a limited “Brain Games” series of puzzles and brain teasers for social channels. The goal was to create interactive, accessible content for an older target audience while introducing the new collection’s benefits in a fun, engaging way.
The series included a word search with supplement benefits as the search terms, a sudoku puzzle that swapped traditional numbers for Brain Health packaging, and an emoji-based phrase guesser featuring brain-related terms like “brain storm” and “brain fog.” A fourth “this or that” concept was explored, but didn’t make it to publish.
To make the games recognizable as a serialized collection, I established a consistent visual identity across all three posts—using Qunol’s palette, brand font, and the two hero swatches from the Brain Health collection. Here, I’m featuring the first two games—Word Search and Sudoku—each presented in two frames: the puzzle and the answer key.
